Ajes Advisory was founded by Maarten ter Haar in 2013. Maarten has over 20 years experience in advising companies in M&A and Corporate Development. He started his career in the consumer advisory team of ABN AMRO followed by Rabobank International where he was the Head of the European Food & Agri M&A team and co-head of the joint venture between Rabobank and NMR Rothschild. Following Rabobank, Maarten became co-owner and partner at Stamford Partners, a specialized M&A boutique focusing on the European food & beverages market. After the activities of Stamford Partners were discontinued in the Netherlands, Maarten became partner at KPMG in the Netherlands where he headed up the Dutch consumer team. Maarten is a graduate of the Erasmus University Rotterdam where he studied Business Economics. He is married and has four children


Some of the transactions / clients Maarten is or has been involved in since the inception of Ajes Advisory, include:

  • advisor to Royal De Heus on the acquisition of MNS Feed (Masan) in Vietnam, thereby creating the largest independent feed player in the country
  • advisor to the LIVEKINDLY Collective on the acquisition of the Dutch Weed Burger
  • leading the strategic review process for CRV, a leading bovine genetics company
  • advisor to Royal De Heus on the acquisition of ACP NutriƧao Animal Ltda, based in Goiania, Brazil
  • acting as Corporate M&A Director a.i. for Bosal
  • advising NederlandsMerkgoed on the acquisition of Nomad
  • advising Royal Imtech in evaluating its strategic options
  • advising Royal de Heus and the EW Group on the acquisition of Plukon Food Group
  • advising a UK listed company looking to acquire Hulshof (in bankruptcy)
  • advising a consortium of investors on the acquisition of a horeca / real estate business
  • assisting in the settlement of a dispute between shareholders in a financial services business
  • attracting equity investors for Dutch and US real estate opportunities
  • Prior to founding Ajes Advisory, Maarten has been involved in more than 50 transactions totaling a combined transaction value over Euro 100bn. Some transactions include:

    • advising Cloetta on the sale of its Belgian distribution business to Katjes International
    • advising Vandemoortele on the acquisition of the margarine and fats activities of Van Dijk Food Products
    • advising Greencore on the sale of its Dutch chilled convenience business to Parcom
    • advising Egeria on the sale of Ad van Geloven to Lion Capital
    • advising Gilde and AAC Capital on the sale of Drie Mollen to Capvest
    • advising CSM on the sale of its sugar operations to Cosun
    • advising Numico on the acquisition of EAC Nutrition (Dumex)
    • advising Leaf on the sale of their Polish confectionery operations
    • advising IAWS (now Aryzta) on the acquisition of Group Hubert in France
    • advising CSM on the sale of their sugar confectionery business to CVC and Nordic Capital
    • advising Nutreco on the fish farming JV with Stolt Nielsen (Marine Harvest)
    • advising CSM on the sale of Dreidoppel to Ireks
    • advising Radeberger on the acquisition of Brau und Brunnen
    • advising 3i on the acquisition of Refresco
    • advising Brauergilde Hannover on the sale to Interbrew
    • advising CSM on the acquisition of Unilever’s European bakery business
    • advising Numico on its public offer for General Nutrition (GNC)
    • advising Van Melle on its public offer for Klene
    • advising Gist Brocades on the sale of Cosmoferm to Goldschmidt
    • advising Gist Brocades on the sale to DSM
    • advising Autogrill on the acquisition of AC Restaurants
    • advising Nutreco on the acquisition of UT-Delfia
    • advising Van Dijk Delft on the valuation of the company. Eventually the company was sold to the Greenery


    Maarten ter Haar-298


    Maarten ter Haar
    Managing Partner
    E: maarten.terhaar@ajesadvisory.com
    M: +31 6 5434 8390
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